Your beverage business.
Your next move.
Representation, market entry, logistics and commercial execution—built around your brand, your priorities and your resources.
We help wine, spirits, beer and nonalcoholic beverage companies build relationships, enter markets and put practical plans to work.
“What sets Arjun apart is his ability to bridge strategy and execution. He doesn’t just build plans—he implements systems, trains teams, and optimizes distribution networks to create measurable, sustainable results.”
One partner.
A broader perspective.
Great products need a clear route to market. One Source brings the operational and commercial sides of the beverage business together—from moving inventory to building the relationships and execution that drive growth.
TIE DOWN
by One Source · Logistics & Supply Chain
Connect product movement, inventory planning, and logistics partners with the needs of your commercial business.
Explore logistics solutions ↗International Market Entry & Distribution
Build a practical path into new markets, with the right partners, pricing, and distribution strategy.
Explore market entry ↗Commercial Growth & Executive Advisory
Bring senior operating experience to your growth strategy, sales organization, and critical business decisions.
Explore commercial advisory ↗TIE DOWN
Secure the fundamentals.
Keep your business moving.
Beverage logistics. Connected.
Beverage logistics.
Connected.
A more coordinated supply chain supports a stronger commercial business.
We help producers, importers, and beverage businesses align logistics decisions with market demand, working with specialist partners to connect the right resources and improve execution.
Logistics Partner Coordination
Identify and align freight, warehousing, and fulfillment partners around your product and market requirements.
Inventory & Demand Planning
Connect sales forecasts, purchasing, and inventory visibility to support product availability and disciplined growth.
Cost & Service Review
Assess supply chain costs, handoffs, and service expectations to find practical opportunities for improvement.
Import & Launch Readiness
Coordinate operational timelines with qualified import, customs, and regulatory specialists so commercial plans reflect real delivery requirements.
Local relationships.
International perspective.
A market entry plan built around how the beverage business actually works.
We help brands assess opportunity, select a route to market, and establish the importer, wholesaler, and retail relationships needed for a credible launch and sustained development.
Market & Channel Strategy
Prioritize geographies, consumer occasions, and channels with a focused entry plan.
Importer & Distributor Development
Identify prospective partners, shape the commercial proposition, and support introductions and alignment.
Pricing & Commercial Planning
Build landed-cost and pricing models that connect supplier economics with distributor and retailer expectations.
Launch & Market Execution
Translate strategy into account targets, launch programs, sales tools, and clear performance measures.
“Arjun has continually delivered strong sales performance, leveraging market insights and tailored approaches to achieve significant portfolio growth. His effective communication and adept partnership management have resulted in consistent surpassing of sales targets.”
Senior judgment.
Hands-on execution.
Clear perspective for consequential decisions. We help founders, owners, and leadership teams align commercial ambition with operational discipline and the realities of their business.
From strategic planning to fractional leadership, our work connects thoughtful advice with practical execution.
Fractional Executive Leadership
CEO, COO, CRO, and national sales leadership aligned to your company's priorities and stage of growth.
Commercial Performance
Sales planning, distributor alignment, chain account strategy, and reporting systems that turn priorities into action.
Founder & Board Advisory
Practical support for strategic decisions, organizational change, leadership development, and succession planning.
Portfolio & Innovation Strategy
Evaluate new concepts, formats, pricing, and portfolio choices with a clear view of market fit and execution.
An experienced second opinion.
From Arjun, personally.
Bring a pricing question, distributor choice, hiring decision or plan for a new market. We’ll examine the context, the trade-offs and your next step.
- 24/7 private chat access through the Circle app. Message Arjun anytime, without a monthly question limit.
- An introductory 45-minute video call with Arjun personally. A real conversation with the person advising you, not an AI service.
- A personal initial response within 72 calendar hours, including weekends.
$135/month or $1,350/year. Renews at your selected frequency. Cancel before your next renewal.
See membership details & join ↗Advice and discussion. Representation and execution projects are scoped separately.
Already a member? Sign in on the Circle website ↗
Two worthy causes. One shared commitment.
Dream Big Darling and Bergen Volunteers are the winners of our charity nomination initiative. We are proud to welcome both organizations as One Source partners.
For one year, One Source will donate 2.5% of its net profit to each organization—a combined 5%.
Dream Big Darling
Mission excerpt
“To inspire, inform, connect and empower the next generation of women leaders in the wine and spirits industry”
Bergen Volunteers
Mission
“Provide human service and training programs to improve lives and strengthen communities.”
Thank you to everyone who nominated an organization. Nominations are now closed. Contributions are based on profit, not revenue. We’ll share the work our giving supports.
Stronger people. Stronger teams.
Through our partnership with Marco Yanez, CEO & President of Profiles 20/20 International LLC, Fair Balance connects clients with behavioral assessments, leadership coaching, and practical talent development services.
Assessments & Hiring Support
Understand working styles, motivations, and role requirements through behavioral assessments and job benchmarking to support informed hiring and development decisions.
Executive & Leadership Coaching
Develop leadership skills, emotional intelligence, and communication through tailored coaching and feedback.
Team Development & Conflict Resolution
Strengthen collaboration and workplace relationships through team workshops and practical approaches to resolving conflict.
Talent Planning & Certification
Build talent management processes and access training to use assessment tools within your organization.
Services are delivered by Profiles 20/20 International. Your inquiry goes to Arjun at One Source, who will coordinate an introduction to Marco based on your needs.
Executive Search & Talent Advisory
Targeted executive search and selective recruitment for the beverage industry. We help identify and engage leadership and specialist talent across sales, marketing, and operations, aligned with each client’s commercial priorities, culture, and stage of growth.
View current opportunities ↗Trade Marketing & Brand Services
Brand asset maintenance, point-of-sale and sales collateral creation, coupon program management, and tailored on-premise training curricula. We equip distributor, retail, and hospitality teams with consistent brand materials, practical selling tools, and engaging product education.
Current Opportunities
There are no current openings. Please check back for future opportunities.
Arjun Dewan, MBA
Founder · One Source
Arjun brings more than two decades of leadership experience across the wholesale, import, and retail tiers of the beverage industry. His work connects commercial strategy, distribution development, operational execution, and the relationships that bring products to market.
He founded One Source to give beverage businesses a single point of senior guidance across logistics, international market entry, and commercial growth. His approach is direct, practical, and grounded in the realities of running a business.
Based in New Jersey in the New York metropolitan area, Arjun speaks English, Italian, and French. He holds an MBA from Fordham University and has lived or studied in India, the United States, Italy, England, and Hungary.
Cristiano Colombo
Latin & South America · One Source
Based in Peru, Cristiano brings more than 20 years of international management experience, with a career spanning Peru, Brazil, and Italy. His experience includes commercial strategy, shopper marketing, and retail execution, combining strategic perspective with a practical understanding of local markets.
A Bocconi University alumnus, Cristiano works in Italian, Spanish, Portuguese, and English. At One Source, he leads our focus on Latin and South America, supporting brands as they assess market opportunities and develop commercial relationships across the region.
Cristiano and Arjun have known each other since 1998, when Arjun was living in Como, Italy. That longstanding relationship brings shared trust and an international perspective to their work together.
Connect with Cristiano on LinkedIn ↗
Ashish Goyal
India & Asia · One Source
Ashish brings a business-building perspective to brand strategy, commercial planning, and market entry. His experience includes Reed’s, Inc., alongside work advising businesses on strategy and growth. He has also studied at London Business School.
His approach emphasizes the importance of local market understanding, cultural relevance, and disciplined execution when bringing international brands into India. He connects brand positioning with customer experience and the operating foundations needed to support lasting growth.
Ashish and Arjun previously worked together at Reed’s, Inc., bringing shared beverage industry experience and an established working relationship to One Source.
At One Source, Ashish leads our focus on India and Asia, helping beverage brands assess opportunities, shape their market approach, and develop commercial relationships across the region.
Connect with Ashish on LinkedIn ↗Perspective for
the next move.
Practical thinking at the intersection of beverage operations, market access, and commercial leadership.
Connect the supply chain to the sales plan.
Product availability, inventory discipline, and commercial priorities belong in the same conversation.
Read the perspective
A sales plan becomes more useful when it reflects supply lead times, inventory positions, and the costs of serving each market. Start with a shared forecast, clear ownership of handoffs, and a regular review of availability against demand. The aim is to make operational decisions and commercial commitments work together.
Distribution is a starting point.
A new partner creates access. A focused execution plan creates the conditions for growth.
Read the perspective
Before entering a market, define your priority channels, target accounts, pricing architecture, and the support your distribution partner will need. Agree on responsibilities and a review rhythm. Evaluate progress through placements, repeat orders, and market execution alongside initial shipments.
Clarity creates accountability.
Teams move faster when priorities, decisions, and ownership are understood.
Read the perspective
Choose a small set of commercial priorities and give each one an accountable owner, a measure of progress, and a next action. A consistent operating rhythm helps teams surface obstacles early, make informed decisions, and stay focused on the work that matters.
Bring the beverage business into focus.
For speaking, panel participation, and industry event inquiries, contact Arjun directly.
Let's discuss
your next move.
Whether you're entering a new market, improving your supply chain, or strengthening commercial performance, start with a conversation.
Request a Meeting ↗New Jersey · New York Metropolitan Area
Serving the beverage industry across markets.